1. Introduction
This Privacy Policy describes how MyEV ("we," "us," or "our"), operated by Internet Brands Automotive Group, collects, uses, discloses, and protects personal information through sell.myev.com (the "Site"), our vehicle acquisition platform for electric vehicles. By using our Site or submitting information through our services, you agree to the terms of this Privacy Policy.
2. Information We Collect
2.1 Information You Provide
When you use our services, we may collect:
- Contact Information: Email address, name, phone number
- Vehicle Information: VIN (Vehicle Identification Number), make, model, year, trim, mileage, condition, color, battery health, and other vehicle characteristics
- Ownership & Financial Details: Title status, ownership type (sole/co-owner), financing status, payoff amounts, and lien information
- Identity Verification Documents: Photos of vehicle registration, driver's license (front and back), and co-owner identification documents
- Vehicle Photos: Images of your vehicle's exterior, interior, odometer, and Tesla software version screen (if applicable)
- Transaction Information: Offer amounts, acceptance status, payment details for ACH transfers
2.2 Information Collected Automatically
We automatically collect certain information when you visit our Site:
- Device Information: Browser type, operating system, device type, screen resolution
- Usage Data: Pages visited, time spent on pages, click patterns, referring URLs
- IP Address: For security, fraud prevention, and analytics purposes
- Cookies & Tracking Technologies: We use cookies, pixels (including Meta Pixel), and similar technologies to improve your experience and measure advertising effectiveness
2.3 Third-Party Sources
We may receive vehicle data from third-party sources including:
- VIN decoding services (NHTSA, vehicle data providers)
- Vehicle valuation services (AccuTrade, market data providers)
- Public vehicle history records
3. How We Use Your Information
We use the information we collect to:
- Provide Offers: Decode your VIN, assess vehicle value, and generate personalized cash offers
- Process Transactions: Verify vehicle ownership, confirm identity, process payments, and complete vehicle purchases
- Communicate: Send offer details, transaction updates, and respond to inquiries via email
- Improve Our Services: Analyze usage patterns, optimize our offer process, and enhance user experience
- Fraud Prevention: Verify identity documents, detect fraudulent submissions, and protect against unauthorized transactions
- Legal Compliance: Comply with applicable laws, regulations, and legal processes including vehicle title transfer requirements
- Marketing: With your consent, send promotional communications about our services
4. How We Share Your Information
We do not sell your personal information. We may share your information with:
- Service Providers: Cloud hosting (Render), email delivery (Resend), file storage (Cloudflare R2/AWS S3), payment processors, and vehicle valuation partners who help us operate our services
- Vehicle Transportation Partners: Licensed carriers who facilitate vehicle pickup at your location
- Government Agencies: As required for vehicle title transfers, DMV filings (Form 82040), and tax reporting
- Legal Obligations: When required by law, subpoena, court order, or government request
- Business Transfers: In connection with a merger, acquisition, or sale of assets
- Analytics Partners: Google Analytics, Meta (Facebook) for advertising measurement — in aggregated or de-identified form
5. Document & Photo Storage
Vehicle photos, registration images, and driver's license photos you upload are stored securely in encrypted cloud storage. These documents are used solely for vehicle condition verification, identity confirmation, and transaction processing. We retain these documents for the duration necessary to complete the transaction and comply with applicable record-keeping requirements, after which they are permanently deleted.
6. Data Security
We implement industry-standard security measures to protect your personal information, including:
- 256-bit TLS/SSL encryption for all data in transit
- Encrypted storage for documents and sensitive information
- Access controls limiting employee access to personal data on a need-to-know basis
- Secure token-based links for offer acceptance (no passwords required)
- Regular security reviews and monitoring
While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security.
7. Cookies & Tracking Technologies
We use the following tracking technologies:
- Google Analytics (G-2WCRFCMPSQ): To understand Site usage and improve our services
- Google Tag Manager: To manage analytics and marketing tags
- Meta Pixel: To measure advertising effectiveness and provide relevant ads
- Essential Cookies: Required for Site functionality and security
You can manage cookie preferences through your browser settings. Disabling cookies may affect your experience on the Site.
8. Your Rights & Choices
Depending on your location, you may have the right to:
- Access: Request a copy of your personal information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information (subject to legal retention requirements)
- Opt-Out: Unsubscribe from marketing emails at any time
- Data Portability: Request your data in a machine-readable format
To exercise any of these rights, contact us at privacy@myev.com.
California Residents (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete, and the right to opt-out of the sale of personal information. We do not sell personal information. To make a CCPA request, contact us at privacy@myev.com.
9. Data Retention
We retain your personal information for as long as necessary to:
- Complete the vehicle transaction and fulfill our obligations
- Comply with legal and regulatory requirements (typically 7 years for financial records)
- Resolve disputes and enforce our agreements
Offer data for uncompleted transactions is retained for 90 days, after which it is automatically deleted. Identity verification documents are deleted within 30 days of transaction completion or offer expiration.
10. Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a minor, please contact us immediately at privacy@myev.com.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by updating the "Last Updated" date at the top of this page. Your continued use of the Site after any changes constitutes acceptance of the updated Policy.
12. Contact Us
If you have questions or concerns about this Privacy Policy, contact us at:
